What are cookies and what do they do?
- The amount of time you spent on the website
- The specific pages you visited
- The links you clicked
- The options, preferences and settings you chose
- Accounts you logged into
- The items you put in the shopping basket
If you visit the website again it can use the cookie to personalise your experience based on your previous behaviour.
Is there a risk involved in using cookies?
Even so, you can’t escape the fact that some cookies contain personal information that website owners use to personalise advertising. Yet on the flip side…
Cookies can also make your interaction with websites smoother, easier, and more enjoyable.
And that’s the only purpose of most cookies.
How do cookies benefit you as a website owner?
Cookies allow you to track the behaviour of visitors and use that information to inform your marketing efforts.
For example, Google Analytics tells you how prospective customers use your website; it couldn’t do so without cookies.
How can you use this information?
You could use it, for example, to uncover how many users abandon their purchase. You could then improve the checkout process… reduce the number of abandonment’s… and make more sales.
What do you need to do to comply with GDPR?
Most cookies are governed by GDRP because they contain personally-identifiable information.
Cookies for website analytics, advertising and chat services are some examples. So for simplicity, it’s best to assume that you need to check the GDPR-compliance of your website.
How do you do that?
We advise our clients to use software like CookieBot to:
- Generate a cookie banner for your website
There’s just no other way to make sure you comply… and avoid the risk of a fine from the Information Commissioner’s Office (ICO).