Data Management

Knowledge

What are web fonts?

The typography you use says a lot about your organisation; establishing a recognisable and coherent visual identity; suggesting the personality, the tone, of your organisation.

The most overlooked way to get more leads & sales with marketing

How would you like to increase your advertising response… and generate more leads and sales... without spending a penny more?

The Kameleon rebrand

A self-indulgent post on why we re branded from our previous logo and colourways after over 10 years? How odd… still we’ve done it, and we think it’s important to tell you why, maybe we’re wrong, maybe you're not interested? The future stats will tell us, and that's the point, sometimes you have to back yourself and take a risk.

What are website cookies?

But more importantly, why should you care? And what can they be used for? Quite a lot as it turns out, but mostly for tracking your visitors behaviour and allowing you to better serve them, if they agree to you dropping them on their device that is...

Why it’s sometimes better to have a smaller email list

Did you know that, in email marketing, bigger isn't always better?

When analytics and reporting become overwhelming

Do ever feel overwhelmed by website analytics or business data?

Is your email design hurting results?

Did you know that over-the-top graphics can get your emails marked as junk?

Do you need a content management system for your website?

Content management systems (CMS) are a great way to make quick changes to your website, but there are also costs and risks. Should you use one?

“What are KPI’s and why do I need them?”

What exactly are Key Performance Indicators (KPI's), and how can you use them to your advantage?

Why snail mail is the new e-mail

Email is powerful, but it's older brother often gets forgotten. Could you stand out from your competitors and make more sales using direct mail?