Emerging Futures specialise in positive behavioural change, helping people through difficult times in their lives when they maybe homeless and/or struggling with drug or alcohol addiction. Made up of a team of passionate and experienced individuals they develop innovative ways to support people get back on their feet. This process has a positive ripple effect on families and the wider community.
We created a rainbow gradient which reflects the positive changing journey that service users experience. It gives a strong sense of movement, projecting energy, passion and vibrancy. The emerging brand name from inline to filled text also mirrors these themes. The gradient is applied as a filter to all photography and video, giving it a universal consistency and warmth that is now synonymous with EF.
EF came to us for a rebrand and new website. To fully understand the organisational aims, objectives and impact we travelled to different services, interviewing staff and service users to get to know their thoughts, listen to their powerful stories and immerse ourselves in the Emerging Futures world.
Through this process we were not only confidently able to develop the brand identity but also project a theme of openness and humanity, removing the stigma associated with recovery and drug and alcohol addiction. This translated through to the website, which became an open space for people to tell their own stories and describe the impact that EF has had on their lives.
© Kameleon Group 2020
made to measure
made to measure